Why is content planning important?

The days of  ‘just posting’ on social media or only posting content every six months are over if you are serious about your online marketing and brand exposure. Every company’s marketing plan must include a content strategy.

Content marketing is a significant strategic marketing approach, of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience.

In today’s social age, getting the right message to the customer at the right time is crucial.

A well-designed, documented content strategy guides the company’s marketing to meet or exceed its marketing and growth-related goals. It is important to be able to visualise your content otherwise there won’t be a real structure to the content you create.


Understand the Importance

All businesses should be planning ahead to create content plans. Whilst this is obviously valued from an operational sense, many do not see the significance in this when it comes to content.

Just because content is time-sensitive, this doesn’t mean it should be updated on an ad-hoc basis. If your business is already forecasting ahead, then why not build your content around this?

Improves Consistency

Having a lot of unconnected, random pieces of content on various channels will only confuse your audience. So will using a different tone or distributing irrelevant content. Posting on a random and on an inconsistent schedule will reduce your level of reliability and consistency. Your customers will find themselves visiting your pages more often because you have become more consistent with your social media posts.

Content strategy can help you achieve your readers’ expectations by improving your consistency in content creation.

Increase your Target Your Audience

Every business has its own ideal customer—the people who are more likely to purchase what they sell. The great thing about content marketing, as opposed to traditional marketing, is that it allows you to better target your ideal audience, but only if you do it well.

Content strategy can help you better understand your audience and create content that is relevant to their needs. It can also help you distribute that content on the right channels. After all, the purpose of content marketing is to provide the right content, to the right people, at the right time, and a comprehensive strategy can help you achieve this.



Improving your Branding

The way your brand is perceived by the outside world matters. Having a sound strategy guiding your online content creation and distribution can help you define your brand and how it’s distinguished. You can spread stories about your company and what it stands for in a strategic way. A haphazard approach, however, won’t have the same impact.

It is important to remember that the quality of content that you are creating and sharing will be of value to your audience and therefore improve your credibility as a brand and a thought leader within a specific vertical / industry. This also plays a big role in the amount of traction you will receive from your posts. The number one rule is to keep the content relevant to your business and ensure the content shared is insightful.

Your SEO Score will Improve

Sharing blogs on your social platforms is not only a great way to drive traffic to your website, it is also a simple way to increase your SEO score.

Creating humanistic content that your audience can relate to and actually want to read is great but it is not enough to grab that top spot on Google.

It is important to optimize your content such as keywords, types of imagery or video, and headings to ensure your blogs are SEO friendly.

We understand having a busy schedule can make it difficult to put time aside for content planning. How about we take the burden off your shoulders, and make life a little easier for you. Contact us to find out how.

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Having been established in 2005, in Cape Town, South Africa, Elemental is primarily focused on providing web development services and digital marketing campaigns.