Understanding customer behaviour helps to effectively allocate budgets where it will matter most. In part 4 of the Google on Air series, we take a look at how a solid measurement strategy forms [...]

Passionate about SEO, we are always looking at new ways to deliver the best results for our clients. The digital landscape is ever-evolving, because of this we have to push harder to find tactics [...]

What is YouTube and why is it important in your media mix? It’s fairly well understood that video media form part of most people’s favourite past times, and it’s estimated that by 2021 video [...]

Why Display? Did you know that 96% of online user activity is spent outside of Google Search? Only 4% of time spent online is attributed to searches, with the remaining 96% of the time being [...]

Over the last few years, we have watched how AMP (or Accelerated Mobile Pages) has become all the rage. If you are in the process of developing a new website, you may enter into a debate as to [...]

During the first stretch of the global COVID lockdown, Google hosted a series of training webinars called “Google On Air”. In the following series of articles, we are summarising each webinar and [...]

Ever heard of the term Smart Bidding? Probably not, we’ll explain! What is smart bidding? In a nutshell, Smart Bidding is a set of automated bid strategies in Google Ads that use machine learning [...]

“You can’t stop the future You can’t rewind the past The only way to learn the secret, is to press play.” With everyone’s affairs in order, we are hunkering down for the national [...]

In order to make your brand more visible online you can make two choices, you can either grow organically or paid. Growing organically means getting higher visibility of your brand by improving [...]

We find ourselves at a crossroad. Covid-19 is causing chaos across the globe which in turn has sparked a severe level of panic. Economies are shrinking and businesses are looking at ways to cut [...]

WHAT CAN YOU DO ON GOOGLE ADS? With reference to our article on Google Ads Experts, we are breaking down the A B Cs around the type of campaigns you can run on Google Ads. The Basics [...]

In the 1989 movie, Field Of Dreams, a corn farmer, Ray Kinsella (played by Kevin Costner), hears a voice that says: “If you build it, he will come”. This was referring to Ray giving up his farm [...]