You have a business idea, an app or digital product that you are wanting to take to market. It isn’t quite ready for launch at this moment but you know that it is going to be a game-changer. How [...]

Welcome back to the Elemental Guide to E-commerce SEO. Up until now, we have covered the basic needs of your store, we dove into the technicalities of what can be done to optimize your e-commerce [...]

Welcome back the Elemental Guide to E-Commerce SEO. In Part 1 and 2 we covered the basic and technical aspects that are needed on your online store. In part 3 we are going to discuss one aspect [...]

The Google Ads platform is continuously giving you more options around what type of ads would be best suited to your business & the specific needs of your target audience. When building your [...]

The question often gets asked, how do I generate more leads from my website? How do I rank better on Google and is it possible for me to outperform my competitors? One way of increasing your [...]

As an SEO agency based in Cape Town, we often mention SEO (Search Engine Optimization) but we have never explained exactly what it is and why it is important. In this post, we are going to dive [...]

One of the first questions we get asked around Google PPC Ads is which ads work the best? Would display or search give me the best ROI, or would it work better to run the two ad types in [...]

Welcome back to the Elemental Guide to E-Commerce SEO! In the first part of this series, we covered the basics that are needed to ensure that your online store is headed in the right direction [...]

So, you are wanting to sell products online. You have the e-commerce store built and ready to go but how do you get traffic to your site? In this article, we cover the fundamentals of optimizing [...]

Is SEO still relevant today? This is one of the most frequent questions asked over the years, leaving marketers and business owners wondering whether search engine optimisation is still relevant. [...]

Industry experts have many different opinions about the topic of Social Media and how it can positively impact your Search Engine Optimisation (SEO).

Search Engine Optimization is a method of increasing your site’s organic visibility in Search Engines. In other words, the main goal of any Digital Marketing Agency is to increase traffic to your site.