In order to make your brand more visible online you can make two choices, you can either grow organically or paid. Growing organically means getting higher visibility of your brand by improving [...]

We find ourselves at a crossroad. Covid-19 is causing chaos across the globe which in turn has sparked a severe level of panic. Economies are shrinking and businesses are looking at ways to cut [...]

WHAT CAN YOU DO ON GOOGLE ADS? With reference to our article on Google Ads Experts, we are breaking down the A B Cs around the type of campaigns you can run on Google Ads. The Basics [...]

In the 1989 movie, Field Of Dreams, a corn farmer, Ray Kinsella (played by Kevin Costner), hears a voice that says: “If you build it, he will come”. This was referring to Ray giving up his farm [...]

You have a business idea, an app or digital product that you are wanting to take to market. It isn’t quite ready for launch at this moment but you know that it is going to be a game-changer. How [...]

Welcome back to the Elemental Guide to E-commerce SEO. Up until now, we have covered the basic needs of your store, we dove into the technicalities of what can be done to optimize your e-commerce [...]

Welcome back the Elemental Guide to E-Commerce SEO. In Part 1 and 2 we covered the basic and technical aspects that are needed on your online store. In part 3 we are going to discuss one aspect [...]

The Google Ads platform is continuously giving you more options around what type of ads would be best suited to your business & the specific needs of your target audience. When building your [...]

The question often gets asked, how do I generate more leads from my website? How do I rank better on Google and is it possible for me to outperform my competitors? One way of increasing your [...]

As an SEO agency based in Cape Town, we often mention SEO (Search Engine Optimization) but we have never explained exactly what it is and why it is important. In this post, we are going to dive [...]

One of the first questions we get asked around Google PPC Ads is which ads work the best? Would display or search give me the best ROI, or would it work better to run the two ad types in [...]

Welcome back to the Elemental Guide to E-Commerce SEO! In the first part of this series, we covered the basics that are needed to ensure that your online store is headed in the right direction [...]