Understanding customer behaviour helps to effectively allocate budgets where it will matter most. In part 4 of the Google on Air series, we take a look at how a solid measurement strategy forms [...]

Passionate about SEO, we are always looking at new ways to deliver the best results for our clients. The digital landscape is ever-evolving, because of this we have to push harder to find tactics [...]

What is YouTube and why is it important in your media mix? It’s fairly well understood that video media form part of most people’s favourite past times, and it’s estimated that by 2021 video [...]

Why Display? Did you know that 96% of online user activity is spent outside of Google Search? Only 4% of time spent online is attributed to searches, with the remaining 96% of the time being [...]

Over the last few years, we have watched how AMP (or Accelerated Mobile Pages) has become all the rage. If you are in the process of developing a new website, you may enter into a debate as to [...]

During the first stretch of the global COVID lockdown, Google hosted a series of training webinars called “Google On Air”. In the following series of articles, we are summarising each webinar and [...]

In case you missed part one of the Nemo series, we looked at the web development integrations with the hotel booking API system and the payment API system. We explore the technical intricacies [...]

Nemo Travel is a new-age travel company. They empower their users to discover, explore and book inspiring and adventurous trips around the world, through their easy to use itinerary builder [...]

Recently, we found ourselves completely submerged in the world of AMP (Accelerated Mobile Pages). This got us thinking because it is quite a complicated system and the implementation can be [...]

Credit card tokenisation is a great solution to process payments while keeping cardholder information safe and secure. In the world of eCommerce, you might have heard the term “tokenisation” [...]

The speed with which your website loads is crucial to website visitors, to Google and ultimately to your conversions. Funny enough, we find a lot of website owners who aren’t aware of the [...]

If you’ve visited a website previously and then return to the same website the chances are that the subsequent times you visit the website after the first visit, it will load much faster. This is [...]