Understanding customer behaviour helps to effectively allocate budgets where it will matter most. In part 4 of the Google on Air series, we take a look at how a solid measurement strategy forms [...]

Passionate about SEO, we are always looking at new ways to deliver the best results for our clients. The digital landscape is ever-evolving, because of this we have to push harder to find tactics [...]

What is YouTube and why is it important in your media mix? It’s fairly well understood that video media form part of most people’s favourite past times, and it’s estimated that by 2021 video [...]

Why Display? Did you know that 96% of online user activity is spent outside of Google Search? Only 4% of time spent online is attributed to searches, with the remaining 96% of the time being [...]

Over the last few years, we have watched how AMP (or Accelerated Mobile Pages) has become all the rage. If you are in the process of developing a new website, you may enter into a debate as to [...]

During the first stretch of the global COVID lockdown, Google hosted a series of training webinars called “Google On Air”. In the following series of articles, we are summarising each webinar and [...]

When it comes to the development of websites and web apps, it is imperative that a staging website is set up as part of the project. So what exactly is a staging website? A staging website, which [...]

Anyone with a smartphone will use a multitude of mobile apps on an ongoing basis, and why not? You’ve got the power and functionality that these apps provide literally at your fingertips. Due to [...]

Kicking off from where we left off from our previous article where we covered the subscription-based membership system for the Sure Trading website. We now cover the member’s portal, which is a [...]

We take an in-depth look at the eCommerce subscription system that was developed for the Sure Trading website. Sure Trading provides educational training and content related to trading the stock [...]

If you’re reading this, you’re probably thinking about your current website and whether it truly meets your needs or not. A website redesign isn’t always something that a business or organization [...]

We are all coming to terms with the fact that COVID-19 is not going anywhere anytime soon. Changes in consumer habits have taken place on a massive scale due to lockdown and social distancing [...]