WAP / Mobi Site Design and Development
The mobile website channel is no longer just a support channel to Internet and other media. Mobile websites (mobi sites) now stand on their own as tools to interact directly with people who have access to the Internet and those who do not in South Africa. A few years ago, mobile strategy was focused on SMS and the only Mobi sites around were WAP (Wireless Application Protocol) sites. WAP was designed to create websites for viewing on the mobile phone. The problem was the technology was very limiting and there were very few WAP sites, which meant there was nothing to draw users onto the mobile Internet.
Mobile was therefore seen as a support channel, while TV, radio, print and the Internet was used to drive content to consumers. However, the landscape has changed and mobile websites are now standing firmly on two feet. So what's changed?
The market
The most important thing that has changed is the consumer. With the high increase of 3G mobile phones and modems into the market, consumers have started accessing the Internet more from their cell phones.
Faster data speeds have meant richer content and therefore more reason to get online. Statistics for the month of July 2008 showed local users generated over 157.19 million page impressions on the mobile Internet.
More and more people are therefore surfing the mobile Internet. Given our low Internet penetration stats in South Africa, many of these people aren't surfing the net on PC. Mobile websites are their only form of access to this content and it is also very cheap to access.
The technology
Technology has also improved. Cameras and video capabilities are standard on most phones and screen resolutions have improved in leaps and bounds. What's more, Mobi sites have evolved from first generation WAP sites which were mostly text driven to be now on par with most traditional websites.
Mobi sites are therefore no longer a nice-to-have. They are a means to reach out directly to consumers. And while consumers are not always watching TV, reading newspapers or sitting online, their phones are always within reach. This results in increased Internet usage from consumers, which is why Mobi sites are fast becoming an imperative for companies in South Africa.
Get your company mobile
Elemental can design and develop a WAP / mobi site for your business.
Our team of developers have the expertise and experience to give your business a presence on mobile devices anytime and anywhere at a cost effective rate.
Mobile applications developed by Elemental allow your client’s to easily and in a convenient manner access information which is critical to them. The type and complexity of the applications that can be developed are almost limit less. These applications can be simple yet very powerful allowing users to access a vast amount of information via their handsets.
A few years ago not many businesses had a website. Nowadays everybody has a website. These days not all businesses have a Mobile site, but soon the majority of businesses will have a mobi site.
Mobile Internet is developing extremely fast and most cell phones are WAP enabled. Most teenagers access the web from their cell phones and the adults are following suit.
Should you be interested in determining what kind of mobile solutions Elemental can implement for your company, please don't hesitate to contact us.
Alternatively you can submit a quote request and we will get back to you with a cost estimate and timescale for your quote request.
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